PHYSIIQ PHYSIIQ Live on App Store

One app.
Whole-body fitness.
AI that knows you.

Nutrition · Training · Recovery · AI Coach · Social — unified. No more juggling 4 apps that don't talk to each other.

Seed · $150K · ~25% · SAFE/pre-seed
0
Total users
0
Paying today
$1,271
MRR

Bootstrapped · First raise · $12,500 total revenue · $0 marketing

Nutrition
Home
Workout
Shahriyar@physiiq.com · Nawaz@physiiq.com apps.apple.com/us/app/physiiq-calories-workouts/id6751250665
The Problem

Fitness apps force you to juggle 3–4 products — nothing talks to each other.

🍎
Food logging
MyFitnessPal, CalAI — food only, no workout context
🏋️
Workout coaching
FitnessAI — workouts only, no nutrition visibility
🧠
AI that sees everything
Doesn't exist at consumer price — until now
🏆
Social + challenges
No competitor has community + prize competitions

"I use MFP for food, another app for workouts — nothing talks to each other. It's exhausting."

— Common App Store review feedback

3–4
Apps users juggle today
0
That share full context
PHYSIIQ Investor DeckConfidential
The Solution

One app.
Every pillar of fitness.

🏠
Smart Home Dashboard
Recovery score, streak, daily mission, nutrition at a glance
💪
Live Workout Tracking
8-week programs, rep/weight logging, Apple Watch + Live Activities
🥗
AI Nutrition Insights
Macros, vitamins, supplement recs, barcode scan
❤️
Recovery via HealthKit
HRV, sleep, resting HR, blood oxygen, VO₂ max
👥
Social + Challenges
Leaderboard, feed, communities, prize competitions

Not a single-feature app — an operating system for fitness.

Social
Plan Guide
Profile
PHYSIIQ Investor DeckConfidential
Live Workout
Live Workout Experience

Train smarter.
Log every rep in real time.

✓

Live session tracking — sets, reps, weight, rest timers with swipe-to-log UX

✓

8-week progressive programs — Fat Burner, Strength, Full Body with weekly breakdown

✓

Apple Watch + Live Activities — workout stats on wrist and Lock Screen in real time

✓

AI links workouts to nutrition — recovery score and macros adjust based on training load

Moat: cross-domain user data → better AI → higher retention → harder to clone

PHYSIIQ Investor DeckConfidential
Competitive Landscape

Why we're ahead on tech.

Feature MyFitnessPal CalAI FitnessAI PHYSIIQ ★
Food logging✓✓—✓
Workout plans + live log——✓✓
Recovery / HealthKitpartial—partial✓ full
AI coach (full context)—food onlyworkouts only★ all pillars
Social + challenges———✓
Apple Watch———✓

MyFitnessPal — food only, no coaching loop, ~$100–130M ARR but declining engagement

CalAI / FitnessAI — single-feature, no social, no retention loop beyond basic tracking

PHYSIIQ — only app where all pillars share real-time context + social layer

PHYSIIQ Investor DeckConfidential
Market Validation

The market is proven. Massive. Ripe for disruption.

CompanyRevenueWhat they do
MyFitnessPal~$130M ARRFood log only · legacy UX
Noom~$400M ARRCoaching + food · no workouts
Strava~$200M ARRActivity only · no nutrition
FitnessAI$6.5M raisedWorkout coaching only
PHYSIIQ$1,271 MRRAll pillars + AI · zero marketing

MFP acquired for $475M — food only.
Noom raised at $3.7B — no workouts, no AI.

$475M
MFP acquisition
$3.7B
Noom peak valuation
$1.5B
Strava valuation
$90B+
Digital fitness TAM

Why now: AI inference cost dropped 10× since 2023. Apple Health APIs matured. Gen Z expects AI-native apps. No incumbent has rebuilt around unified context — PHYSIIQ is building that from day one.

PHYSIIQ Investor DeckConfidential
Traction

Real growth. Zero paid marketing.

0
Total users (organic)
0
Paying subscribers
$1,271
MRR today
$12,500
Total revenue (bootstrapped)
The story
  • App launched free — 5K+ users at zero CAC
  • Subscriptions at $5/mo → 300 paying before marketing
  • New pricing: $19.99/mo · $69.99/yr
  • 6% free → paid — above industry avg
Retention — above avg
Premium monthly ~80%
D30 all-user ~32%
Industry D30 avg 15–20%
Pricing upside
$1,271
Current MRR
$5,997
At new pricing

4.7× from same 300 subs at $19.99/mo — before adding a single new user

PHYSIIQ Investor DeckConfidential
The Product — Inside the App

Built to keep people consistent.

Home
Plan Guide
Nutrition
Social
Profile
Workout

Home
Dashboard

Workout
Plans

Nutrition
Tracking

Social
Feed

User
Profile

Live
Workout

PHYSIIQ Investor DeckConfidential
Financials

We're at $15K ARR today. Path to $5M+ ARR in 4 years.

Today · Bootstrapped

~$15K

ARR · $1,271 MRR

300 paid subscribers

5,000+ total users

$12,500 revenue · $0 ad spend

Year 1 · After $150K raise

$150K

ARR · ~$12K MRR

1,000–1,500 paid subs

15K–20K users

GTM + new pricing + challenges

Year 4 · Full platform

$5M+

ARR · ~$430K+ MRR

50K–80K paid subs

500K+ users

Subs + challenges + wearable

Near-term: 300 subs × $19.99 = $6K MRR — 4.7× before adding a single new user.

Year 4 exit: At 5–7× ARR → $26M–$55M exit range vs. ~$600K valuation today.

PHYSIIQ Investor DeckConfidential — forward-looking estimates
Business Model

Multiple revenue streams. Built to compound.

📱
Premium Subscriptions
  • $7.99/mo — entry
  • $19.99/mo — standard
  • $69.99/yr — annual (primary)
  • $34.99/yr — retention offer
Live today
🏆
Paid Challenges
  • Entry fees per challenge
  • Prize pools + platform take-rate
  • Community-driven virality
  • High-margin revenue stream
Q3 2026 roadmap
⌚
PHYSIIQ Wearable
  • Biometrics → recovery loop
  • HRV, sleep, body composition
  • Hardware + premium tier bundle
  • Gym & brand partnership channel
2027 roadmap
PHYSIIQ Investor DeckConfidential
The Team

Built by people who've done it before.

SK
Shahriyar Khan
CEO & Technical Co-Founder
  • 10+ years software engineering · Fortune 500 scale
  • Accenture, Medtronic, Capgemini, Starkey
  • Founded fintech → $1M+ ARR
  • Builds and ships every line of PHYSIIQ
NK
Nawaz Khan
COO & Growth Co-Founder
  • CS degree · Fortune 500: Apple & Activision
  • Marketing, strategy & user acquisition expertise
  • Founded and ran a successful marketing firm
  • Full-time on PHYSIIQ — owns all growth post-raise

Enterprise engineering × proven fintech exit × Apple / Activision GTM playbook

PHYSIIQ Investor DeckConfidential
Go-to-Market + Use of Funds

A clear playbook to scale.

Month 1–2
Activate
ASO, micro-influencers, in-app referral loops
Month 2–4
Convert
Paid social, paywall optimization, new pricing push
Month 4–8
Expand
Paid challenge launch, community events, fitness PR
Month 6–12
Hardware
Wearable MVP, pre-order, manufacturer LOI
$60K
40% · Marketing & acq.
$45K
30% · Product & eng.
$30K
20% · Wearable R&D
$15K
10% · Ops & legal

12–15 month runway → Series A metrics: 15K–20K users · $10K–$15K MRR · wearable prototype

PHYSIIQ Investor DeckConfidential
The Ask

First raise.
Ready to scale now.

$150K
Round size
~25%
Equity
~$600K
Post-money
SAFE or priced pre-seed Clean cap table · no prior VC
→

15K–20K users · $10K–$15K MRR

→

Paid challenge economy live

→

Wearable prototype or manufacturer LOI

→

Series A positioning within 12–15 months

5,000+ users · 300 paid · $1,271 MRR · $12,500 revenue · 80% paid retention · bootstrapped · 4.6★

Social
Plan
Profile
Shahriyar@physiiq.com · Nawaz@physiiq.com apps.apple.com/us/app/physiiq-calories-workouts/id6751250665
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